Product Planning Essentials (ePub)
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Kenneth B. Kahn is a professor of marketing and director of the da Vinci Center for Innovation in Product Design and Development at Virginia Commonwealth University, as well as a nationally recognized scholar and consultant in the field of product development. Kahn was previously at Purdue University as a professor and director of Purdue's Burton D. Morgan Center for Entrepreneurship. He is the author of Product Planning Essentials and New Product Forecasting: An Applied Approach, and the editor of the PDMA Handbook of New Product Development. He has consulted with and facilitated benchmarking sessions with numerous companies, including Acco Brands, Coca-Cola, ConAgra, Honeywell, John Deere, Lego, Procter & Gamble, and Unilever.
- Autor: Kenneth B. Kahn
- 2014, 2. Auflage, 280 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1317462076
- ISBN-13: 9781317462071
- Erscheinungsdatum: 18.12.2014
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- Dateiformat: ePub
- Größe: 4.90 MB
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