Profit Maximization Through Customer Relationship Marketing (ePub)
Measurement, Prediction, and Implementation
(Sprache: Englisch)
Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries....
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Produktinformationen zu „Profit Maximization Through Customer Relationship Marketing (ePub)“
Profit Maximization Through Customer Relationship Marketing: Measurement, Prediction, and Implementation takes the various elements of customer centric marketing and brings them together using the latest research and case studies from various industries. Respected top researchers review and discuss research and concepts to provide practitioners, educators, and students with a deeper understanding of the wide range of issues relevant to customer centric marketing. This informative resource focuses on effective strategies and approaches to explain how companies can ensure that their marketing dollar achieves the highest return on investment (ROI).
Autoren-Porträt
Lerzan Aksoy, Timothy L. Keiningham, David Bejou
Bibliographische Angaben
- 2014, 152 Seiten, Englisch
- Herausgegeben: Lerzan Aksoy, Timothy Keiningham, David Bejou
- Verlag: Taylor & Francis
- ISBN-10: 1317993322
- ISBN-13: 9781317993322
- Erscheinungsdatum: 03.06.2014
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 2.01 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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