Profit-Maximizing Sales Strategies and Structure for a Small Business (PDF)

Essay from the year 2020 in the subject Business economics - Business Management, Corporate Governance, grade: A, , language: English, abstract: This report therefore aimed at analyzing the sales management of a company in the fresh farm produce and determine its most appropriate sales strategies and structure that would bring about profit maximization. The sales managers determine the sales territory for their business. Each sales executive is allocated with individual sales that each has to meet, and they ensure that there is healthy competition. Depending on the size of the target market, sales force will vary. There is a need to observe key principles of sales management and planning so that the business will yield high profits. When it comes to sales in a business, it requires meticulous organization and management to ensure that the objectives and targets of the sales department are achieved. Business to business (B2B) sales require an efficient team that will perform different tasks to ensure that clients are found, and contracts signed for a long-term and fruitful relationship. For a small to medium-sized company, the sales department becomes an important success factor.