Public Relations Planning (PDF)

Name: Public Relations Planning
Brand: Taylor & Francis
SKU: 153601946
Price: 68.90 EUR
Availability: OnlineOnly

A Practical Guide for Strategic Communication (Sprache: Englisch)

Autoren: Edward T. Vieira Jr. , Yulong Li

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Public Relations Planning, Edward T. Vieira Jr., Yulong Li

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Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project,...

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Erscheint am 10.06.2024

Bestellnummer: 153601946

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Public Relations Planning provides students with an in-depth understanding of the steps involved in planning and executing a successful PR campaign. Taking a strategic approach to the subject, the authors bring years of practical experience to the project, helping students see how theoretical elements fit together in reality.

Autoren-Porträt von Edward T. Vieira Jr., Yulong Li

Edward T. Vieira, Jr. is Professor of Marketing and Statistics in the School of Management at Simmons University, U.S.A.

Yulong Li is Associate Professor of Operations Management in the School of Management at Simmons University, U.S.A.