Qualitative Research Methods in Public Relations and Marketing Communications (ePub)
(Sprache: Englisch)
This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses...
sofort als Download lieferbar
eBook (ePub)
74.10 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Qualitative Research Methods in Public Relations and Marketing Communications (ePub)“
This second edition of Qualitative Research Methods in Public Relations and Marketing Communications is a practical guide for students undertaking qualitative research, encouraging them to engage effectively and critically with the practices and discourses of professional communication.
Autoren-Porträt von Christine Daymon, Immy Holloway
Dr Christine Daymon is an Associate Professor in the School of Media, Communication and Culture at Murdoch University in Western Australia, where she is Academic Chair for postgraduate courses in Communication and Media Management. An active researcher, her interests centre on communication in organizations, gendered issues in public relations, and cross-cultural learning.Professor Immy Holloway is based at Bournemouth University, UK at the Centre for Qualitative Research, where she teaches research and supervises research students. She has written numerous books on qualitative research, some of which have been translated into several languages.
Bibliographische Angaben
- Autoren: Christine Daymon , Immy Holloway
- 2010, 2. Auflage, 416 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1136935029
- ISBN-13: 9781136935022
- Erscheinungsdatum: 13.09.2010
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.83 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Qualitative Research Methods in Public Relations and Marketing Communications"
Schreiben Sie einen Kommentar zu "Qualitative Research Methods in Public Relations and Marketing Communications".
Kommentar verfassen