Re-Emergence of Street Markets (PDF)
Contribution to Invigorate Local Economies
(Sprache: Englisch)
This Research Monograph about the re-emergence of street markets and their contribution to invigorate local economies aims to contribute to the knowledge and understanding of the emergence of street markets. Generally these are an unexplored territory of...
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This Research Monograph about the re-emergence of street markets and their contribution to invigorate local economies aims to contribute to the knowledge and understanding of the emergence of street markets. Generally these are an unexplored territory of economics and often these street markets have been regarded in the literature and the official statistics as a quantité négligeable.
It is the third research monograph in a series about street markets in all their variations. The series started with "Consumers' Attitudes towards Weekend, Night & Street Markets", Josef Eul Verlag, Köln, Germany, November 2002, and then "Street Markets - Small Business & Farmers' Perceptions in Australia & New Zealand", Josef Eul Verlag, Köln, Germany, August 2004.
This research monograph focuses more on new developments and filling some gaps, which the two previous monographs did not address.
It is the third research monograph in a series about street markets in all their variations. The series started with "Consumers' Attitudes towards Weekend, Night & Street Markets", Josef Eul Verlag, Köln, Germany, November 2002, and then "Street Markets - Small Business & Farmers' Perceptions in Australia & New Zealand", Josef Eul Verlag, Köln, Germany, August 2004.
This research monograph focuses more on new developments and filling some gaps, which the two previous monographs did not address.
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Chapter 4 Consumers and Small Business Perceptions of Street Markets in Australia (p. 22) Wolfgang Chr. Fischer & Erich Krausbeck
Trade without the merchant is a phenomenon of our times. It is therefore necessary to examine the interpersonal relationship between buyer and seller. The Enlightenment has made it necessary to ensure biology conforms to a reasoning mechanism. Only those assertions, whose dimensions are known and which can be understood by man, are accepted. The purpose of the doctor, as seen by Voltaire, is to expertly nurse his patient during convalescence, therefore, any interpersonal dynamism, which may exist, is denied. The aura of the doctor, the security of the patient in his hour of need, the possibility of regression, the art of the magician and the fetish of the shaman, amongst others, are instantly denied and devalued. The need for a deep psychological, even neurotically desired relationship or empathy is not taken into consideration. The fetish is dismissed as superstition.
Only the physicists of the future will possibly, with the help of quantum physics, be able to explain what takes place between human brains during an interaction. Telepathy, love and the magic spell are in all probability phenomena, which will not be fully explained by the psychologist, but instead by the physicist. Strong people can exert magic on their surroundings, so-to-speak fill an entire room with their presence, but at the same time create uneasiness.
The relationship between people consists of surely more than just rational communication and an optimal impression. The rhetorically brilliant and expensively coached prestige car salesperson, with his highly polished exterior, does not always make contact with the opposite person, while internalising the lessons of their conversation. His gripping, perplexing words, which lets every negative response by the customer drift into space, in order to steer the rational and irrational
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needs of the customer down the right track, makes interpersonal contact impossible. The customer is guided rationally, feeling at the same time the subliminal coolness of the always-friendly arguments. The mystic is missing (Krausbeck, 2002, 22). Partly through special events or adventure shopping, business tries to create a binding and exhilarating atmosphere.
On the Internet, for example, excitement is created through an auction at eBay, which stimulates the purchase. Oriental haggling takes place in the comfort of ones home on the PC. The modern shopping "paradise" on the outskirts of town, offers entertainment and visual attractions, in order to entice the customer. Shopping becomes an experience. The full shopping trolley is the prize, which the customer pushes to his car at the end of the performance. In truth, he has spoken to no one, has not brought his own personality into play. Heinrich Böll once said about his hometown: "Cologne is the woman selling pretzels on the corner, his butcher and simply, the people, whom one meets and knows". In the supermarket it is difficult to make oneself known. The deep freezer does not pull a face, no matter who pokes around in it. Even bulk purchases do not cause the shelf to bow. The individuality of the shopper is of no interest to the vegetable stand, whether he selects artichokes or cabbage, the shopper cannot impress anyone, and receives no tips about the type of wine to select with his purchases. As well, he does not have to justify to anybody if he plans to have pork on Easter Friday.
The customer remains totally anonymous. In the end, the only emotional reaction man achieves is by reaching for the shelf. The feeling that one gets from the acquisition of a product remains and everything else is missing. Shame, pride, generosity, individuality, scurrility and aggression are no longer there. Even the eroticism of money, the guessing of the contents of ones purse, the estimation of what is financially still possible and the potential letdown, disappears when opting for a cashless payment. The credit card makes a diffuse mass out of a sum of money and out of the multitude a single number. It is not the ducats that need to be counted; it is a virtual account balance, which behaves like ebb and flow (Krausbeck 2002, 23).
On the Internet, for example, excitement is created through an auction at eBay, which stimulates the purchase. Oriental haggling takes place in the comfort of ones home on the PC. The modern shopping "paradise" on the outskirts of town, offers entertainment and visual attractions, in order to entice the customer. Shopping becomes an experience. The full shopping trolley is the prize, which the customer pushes to his car at the end of the performance. In truth, he has spoken to no one, has not brought his own personality into play. Heinrich Böll once said about his hometown: "Cologne is the woman selling pretzels on the corner, his butcher and simply, the people, whom one meets and knows". In the supermarket it is difficult to make oneself known. The deep freezer does not pull a face, no matter who pokes around in it. Even bulk purchases do not cause the shelf to bow. The individuality of the shopper is of no interest to the vegetable stand, whether he selects artichokes or cabbage, the shopper cannot impress anyone, and receives no tips about the type of wine to select with his purchases. As well, he does not have to justify to anybody if he plans to have pork on Easter Friday.
The customer remains totally anonymous. In the end, the only emotional reaction man achieves is by reaching for the shelf. The feeling that one gets from the acquisition of a product remains and everything else is missing. Shame, pride, generosity, individuality, scurrility and aggression are no longer there. Even the eroticism of money, the guessing of the contents of ones purse, the estimation of what is financially still possible and the potential letdown, disappears when opting for a cashless payment. The credit card makes a diffuse mass out of a sum of money and out of the multitude a single number. It is not the ducats that need to be counted; it is a virtual account balance, which behaves like ebb and flow (Krausbeck 2002, 23).
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Autoren-Porträt von Wolfgang Ch. Fischer
Wolfgang Chr. Fischer, born 1942, studied Economics, History and Law from 1962 to 1968 at the Universität des Saarlandes, Saarbrücken, and at the Rheinische Friedrich-Wilhelms-Universität Bonn, Germany. He was awarded Dipl.-Volkswirt (MEc) in 1968 and Dr. rer. pol. (Doctorate in Economics) in 1971 from the Faculty of Law & Economics, University of Bonn, where he had been Academic Assistant at the Institute of Economic Policy. From 1975 until his retirement in 2000 he had been Professor in Economics, specialised in Consumer Affairs, at the University of Bremen, Germany. He was Visiting Professor among other universities at the University of San Francisco and the University of Guelph, Canada. Currently he is Adjunct Professor of Economics in the School of Law at James Cook University, Australia.
Bibliographische Angaben
- Autor: Wolfgang Ch. Fischer
- 2006, 1. Auflage, 68 Seiten, Englisch
- Verlag: Josef Eul Verlag
- ISBN-10: 3899364082
- ISBN-13: 9783899364088
- Erscheinungsdatum: 01.01.2006
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