Reading Graphic Design in Cultural Context (PDF)
(Sprache: Englisch)
Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.
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Reading Graphic Design in Cultural Context explains key ways of understanding and interpreting the graphic designs we see all around us, in advertising, branding, packaging and fashion. It situates these designs in their cultural and social contexts.
Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.
Drawing examples from a range of design genres, leading design historians Grace Lees-Maffei and Nicolas P. Maffei explain theories of semiotics, postmodernism and globalisation, and consider issues and debates within visual communication theory such as legibility, the relationship of word and image, gender and identity, and the impact of digital forms on design. Their discussion takes in well-known brands like Alessi, Nike, Unilever and Tate, and everyday designed things including slogan t-shirts, car advertising, ebooks, corporate logos, posters and music packaging.
Autoren-Porträt von Grace Lees-Maffei, Nicolas P. Maffei
Grace Lees-Maffei is Professor of Design History at the University of Hertfordshire, UK. She is the editor of Iconic Designs (Bloomsbury Visual Arts, 2014) and Writing Design (Berg, 2011), co-author of Reading Graphic Design in Cultural Context (Bloomsbury Visual Arts, 2019), and co-editor of Made in Italy (Bloomsbury Academic, 2013) and The Design History Reader (Berg, 2010, second edition forthcoming). She is also co-editor of Bloomsbury's Cultural Histories of Design series.
Bibliographische Angaben
- Autoren: Grace Lees-Maffei , Nicolas P. Maffei
- 2019, 1. Auflage, 248 Seiten, Englisch
- Verlag: Bloomsbury UK
- ISBN-10: 135001558X
- ISBN-13: 9781350015586
- Erscheinungsdatum: 07.02.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 68 MB
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Sprache:
Englisch
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