Real-World Evidence in a Patient-Centric Digital Era (PDF)

development, regulatory interactions and commercial functions. She has had experience working in Asia, Emerging Markets, China, Europe and the US. Lobna has been recognized for driving innovation across Research and Development in Legacy Upjohn, a Division of Pfizer. She is a Clinical Pathologist/Hematologist by training; she received her Medical degree from Cairo University, Egypt, her MBA from Edinburgh business school UK and MSc from Hibernia College Ireland.

Amrit Ray, MD, MBA is a globally-experienced industry leader, physician researcher, and biopharmaceuticals expert. Dr. Ray is Managing Partner at Principled Impact, LLC. His passion is advancing medical breakthroughs and championing healthcare access for patients. He has over 20 years of healthcare experience and has held three C-level roles of increasing responsibility at major companies, leading up to 3,500 professionals in 90 countries. Previously, Dr. Ray was Global President, Head of R&D and Medical, and Executive Leadership Team member at Pfizer Upjohn where he oversaw all aspects of research, Phases I-IV development, regulatory, safety, and medical affairs worldwide. He served as the company's most senior decision-maker and spokesperson on patient matters. Before joining Pfizer, he was the global Chief Medical Officer for pharmaceuticals at Johnson & Johnson. He earned Immunology and Medical degrees from Edinburgh Medical School, and an MBA from Dartmouth College's Tuck School of Business. Following antibody bench research at Sir Joseph Lister Labs, obesity clinical research at the Mayo Clinic, and clinical training at Edinburgh Royal Infirmary, he began his career serving as a hospital doctor delivering patient care in the UK's National Health Service. In industry, Dr. Ray has championed the development and launch of several new medicines including in Oncology, Immunology, Neuroscience, Cardio-Metabolism, and other areas. Dr. Ray has wide experience as an independent board director and private equity senior advisor. He serves as an Executive in Residence in bioethics at Columbia University, a Visiting Professor in the Faculty of Medical Sciences, Newcastle University, UK, and a board director at the EveryLife Foundation for rare diseases.