Rebuilding the Corporate Genome (PDF)

Praise for Rebuilding the Corporate Genome

"Whether you talk about capability-driven organizations, modular
approaches, or networked economies, the implications of very low
costs for transactions, information exchanges, and communications
are clear: Business boundaries are dissolving and re-forming.
Aurik, Jonk, and Willen show how innovators are creatively
exploiting this trend to their decided advantage."

--Gerard Hoetmer, Senior Vice President, Unilever
Bestfoods

"If you set your strategy at lower levels of the business, you
can more effectively compete and grow-and fend off unexpected
rivals. Rebuilding the Corporate Genome shows that once you
look through capability lenses, new horizons and new possibilities
suddenly come into focus."

--Jan Oosterveld, Member, Group Management Committee, Royal
Philips Electronics

"This book is a compelling and prescient look at the future of
the modern corporation. While the 'corporate genome project' may be
a work in progress, the authors take important steps towards the
goal of understanding how corporations really work, and how
capability-based corporations will emerge as the organizations of
tomorrow. Read this book carefully, because this is as close as you
will get to a key for unlocking innovation and value in your
industry."

--Mohanbir Sawhney, McCormick Tribune Professor of Technology
and Director, Center for Research in Technology & Innovation,
Northwestern University, Kellogg School of Management

"Rebuilding the Corporate Genome reveals the future
before it arrives. The authors masterfully extrapolate from a set
of current trends to paint a picture of how businesses and
strategies will evolve. The book is a must-read for anyone charged
with charting the direction of a business in these turbulent
times."

--Toby E. Stuart, Fred G. Steingraber-A.T. Kearney Professor
of Organizations and Strategy, University of Chicago, Graduate
School of Business