Responsible Innovation Management / Responsible Innovation in Industry (PDF)

the Economic and Social Research Council of European Union (ESRC), The Royal Society (UK), The National Science Foundation of China (NSFC), The Academy of Social Science in China, and The Provincial Government of Zhejiang in China. To foster research impacts, Martin has led the development for the Zhejiang Provincial Branding Academy, a research and education platform co-founded by UNNC and Zhejiang Provincial Government in China where we contribute to the dialogues of strengthening the innovative branding capabilities of Zhejiang Made brands, specifically in the application of the digital transformation of firms, the education of next-generation branding specialist in the digital world, and in branding consultation to government and enterprises. In 2020, Professor Liu was appointed as chief expert to lead the Ningbo Social Science Academy (NBSSA) 's "Dual Circulation and Economic Development Research Base" to contribute to the policy and economic development for Ningbo.







Jie Wang (Fifi)



Prof. Jie Wang (Fifi) is a Professor in Organisational Behaviour at Nottingham University Business School China, University of Nottingham Ningbo China. She received her Ph.D. in Management from City University of Hong Kong. Her current research is in the areas of interpersonal and team dynamics, social exchange, and creativity, with a particular interest in Chinese indigenous management issues. She has published academic articles in journals such as Journal of Applied Psychology, Journal of Organizational Behavior, Human Relations, Human Resource Management, and Journal of Business Ethics. She is a member of the editorial boards of Human Relations, Journal of Organizational Behavior, and Work, Aging and Retirement.



Tiantian Zhang



Dr Tiantian Zhang is an Associate Professor in Economics and Quantitative Methods and the Director of External Engagement at Nottingham University Business School, China (NUBS China). She obtained her PhD in Economics at the Cardiff Business School, Cardiff University (UK). Before joining NUBS China, she worked at Cardiff Business School as a teaching assistant and then at Shanghai Shipping Exchange (SSE) as a senior research fellow. Her research interest is primarily in productivity, efficiency, competitiveness and risk management of the banking industry, and also extends to interdisciplinary research of Supply Chain Finance (SCF). Her work has been published in leading international peer-reviewed journals, such as International Journal of Production Economics, Industrial Marketing Management, Annals of Operations Research and Transportation Research part E. She also serves as a reviewer for many leading economics, finance and operations journals. Dr. Tiantian Zhang also works closely with the public sector and industries. She has been providing policy consultancy to the People's Bank of China on Financial Inclusion and Financial consumer protection.