Retail Business Kit For Dummies (ePub)

Whether you're a novice or a seasoned retail entrepreneur,
Retail Business Kit For Dummies shows you how to start and
run your business in today's retail marketplace--from
your original dream and the day-to-day operation to establishing a
connection with customers and increasing your sales, both on the
Web and at a brick-and-mortar shop.

In this practical, how-to guide, retail expert Rick Segel shares
his expertise and reveals what it takes to be successful.
You'll get a handle of the basics of launching and growing
your business, from writing a business plan and finding a great
location to hiring and keeping great staff. Find out how to meet
and exceed customer expectations, create a positive shopping
experience, provide top-notch customer service, and earn customer
loyalty. Discover how to:

* Launch a successful independent retail business

* Create a Web site that shines

* Connect with customers and increase sales

* Handle legal and accounting issues

* Design stores that really work

* Practice the 10 keys to retail selling

* Use management practices proven in the trenches

* Make visual merchandising work for you

Make your new venture succeed beyond your wildest dreams with a
little help from Retail Business Kit For Dummies!

Note: CD-ROM/DVD and other supplementary materials found
in the print version of this title are not included as part of
eBook file.