Retail Marketing (PDF)
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.
...
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
In today's turbulent business environment, maintaining and optimizing retail strategies are of crucial importance. Retail Marketing is a complete guide to how retailing works in the non-food sector.
Focusing on operational applications of retailing, this textbook puts students on the inside track to success in the fast-moving retail industry. This new edition offers an integrated approah to internet and cross-channel retailing and adds new material on lost sales and market research in addition to coverig new research.
Retail Marketing is a comprehensive textbook for students in this area and provides the perfect overview for anyone interested in this vital industry.
Rob van der Kind is Professor of Strategic Retail Marketing at the University of Amsterdam, the Netherlands
- Autoren: Frank Quix , Van Der Kind Rob
- 2019, 576 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000035743
- ISBN-13: 9781000035742
- Erscheinungsdatum: 11.11.2019
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 88 MB
- Ohne Kopierschutz
- Vorlesefunktion
Schreiben Sie einen Kommentar zu "Retail Marketing".
Kommentar verfassen