Rising Consumer Materialism (ePub)
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Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles.
This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns.
The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.
Afia Khalid is a PhD Scholar at the National College of Business Administration & Economics, Lahore, Pakistan.
Faisal Qadeer is an Associate Professor and the Head of the Research Programme at Lahore Business School, University of Lahore, Pakistan.
- Autoren: Afia Khalid , Faisal Qadeer
- 2017, 122 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1351256904
- ISBN-13: 9781351256902
- Erscheinungsdatum: 03.11.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 2.32 MB
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