Rising Consumer Materialism (PDF)
This study...
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Rising Consumer Materialism presents a theoretical advancement of materialism research. It identifies eight areas of a consumer's life that are inter-disciplinary and of prime importance towards promoting happy and rewarding lifestyles.
This study examines the pre-planned purchase process as the primary step towards satisfactory consumption. The theoretical framework provides a stream of research possibilities that guide readers towards healthy consumption patterns.
The integrated framework provides a comprehensive solution rather than a half-baked specific situational-based intervention and is a must read for academics, students and consumers alike.
Afia Khalid is a PhD Scholar at the National College of Business Administration & Economics, Lahore, Pakistan.
Faisal Qadeer is an Associate Professor and the Head of the Research Programme at Lahore Business School, University of Lahore, Pakistan.
- Autoren: Afia Khalid , Faisal Qadeer
- 2017, 122 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1351256912
- ISBN-13: 9781351256919
- Erscheinungsdatum: 03.11.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: PDF
- Größe: 1.73 MB
- Mit Kopierschutz
- Vorlesefunktion
Schreiben Sie einen Kommentar zu "Rising Consumer Materialism".
Kommentar verfassen