Routledge Handbook of Hospitality Marketing (ePub)
(Sprache: Englisch)
The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. It is multidisciplinary in nature and appeals to these disciplines as well as others such as...
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The book uniquely combines both theoretical and practical approaches in debating some of the most important marketing issues faced by the hospitality industry. It is multidisciplinary in nature and appeals to these disciplines as well as others such as management, human resources, technology, consumer behaviour and anthropology.
Autoren-Porträt
Dogan Gursoy is the Taco Bell Distinguished Professor in the School of Hospitality Business Management at Washington State University, USA and the Editor-in-Chief of the Journal of Hospitality Marketing & Management. His research has been published broadly in refereed Tier I journals such as Annals of Tourism Research, Journal of Travel Research, Tourism Management, International Journal of Hospitality Management and Journal of Hospitality & Tourism Research. He has also developed and designed the "Hotel Business Management Training Simulation" (www.hotelsimulation.com), a virtual management training game where participants are divided into teams and assigned the task of running 500-room hotels in a competitive virtual marketplace.
Bibliographische Angaben
- 2017, 652 Seiten, Englisch
- Herausgegeben: Dogan Gursoy
- Verlag: Taylor & Francis
- ISBN-10: 1315445506
- ISBN-13: 9781315445502
- Erscheinungsdatum: 02.10.2017
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 4.40 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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