Routledge Handbook of Political Advertising (ePub)

Name: Routledge Handbook of Political Advertising
Brand: Taylor & Francis
SKU: 85120327
Price: 60.70 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Schreiben Sie einen Kommentar zu "Routledge Handbook of Political Advertising".

Merken

This Handbook provides the most comprehensive overview of the role of electoral advertising on TV and the new forms of advertising on the Internet and social network sites in countries from all parts of the world currently available. Thematic chapters...

Mehr zum Inhalt Autorenporträt Video

sofort als Download lieferbar

Bestellnummer: 85120327

eBook (ePub) 60.70 €

Download bestellen

Verschenken

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails
Download-DRM Infos

Produktinformationen zu „Routledge Handbook of Political Advertising (ePub)“

This Handbook provides the most comprehensive overview of the role of electoral advertising on TV and the new forms of advertising on the Internet and social network sites in countries from all parts of the world currently available. Thematic chapters summarize research on crosscutting issues including, political and electoral system; history of ads; relevance of advertising as campaign channel; the role of the Internet for campaign advertising; regulation of political advertising on TV and the Internet; the content of ads; reception and effects of ads.

Autoren-Porträt

Christina Holtz-Bacha is Professor of Communication at Friedrich-Alexander University Erlangen-Nürnberg, Germany. She was a visiting scholar at the University of Minnesota in Minneapolis, a Research Fellow at the Shorenstein Center, Harvard University and a guest researcher at the University of Gothenburg, Sweden. She is presently the Chair of the Political Communication Research Section of IAMCR. Her research interests are political communication, media systems and media policy.

Marion R. Just is Professor of Political Science at Wellesley College and an Associate of the Shorenstein Center on Media, Politics and Public Policy at Harvard's Kennedy School of Government. Her research in political science focuses on elections, politics and the media. She has published several co-authored books and articles in professional journals.

eBook Hilfe

Informationen und Hilfe zu eBooks hier klicken!

Bibliographische Angaben

2017, 438 Seiten, Englisch
Herausgegeben: Christina Holtz-Bacha, Marion R. Just
Verlag: Taylor & Francis
ISBN-10: 1317439775
ISBN-13: 9781317439776
Erscheinungsdatum: 24.02.2017

Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.

eBook Informationen

Dateiformat: ePub
Größe: 2.67 MB
Mit Kopierschutz
Vorlesefunktion

Sprache:

Englisch

Kopierschutz

Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.

Kommentar zu "Routledge Handbook of Political Advertising"

Schreiben Sie einen Kommentar zu "Routledge Handbook of Political Advertising".