Selling the President, 1920 (PDF)
Albert D. Lasker, Advertising, and the Election of Warren G. Harding
(Sprache: Englisch)
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why...
sofort als Download lieferbar
eBook (pdf)
87.40 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Selling the President, 1920 (PDF)“
Modern advertising moved into the 20th century borne on many vehicles and distinguished by many techniques, three of the most frequently used being reason why advertising, celebrity endorsements, and pre-emptive claims. Best known for his reason why advertising, Albert Davis Lasker, president of the Lord & Thomas Agency of Chicago, championed all three techniques, helping Lucky Strike Cigarettes, Van Camp's Pork & Beans, and Sunkist Oranges become business successes. His least known but best work was in the political area, where he helped the Republicans gain control of Congress in 1918, and with the election of Warren G. Harding, recapture the White House in 1920.
This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
This book covers events leading to Harding's nomination and election and the key role Lasker played in his election. Bringing along the tricks he had used to sell soap, beer, cigarettes, and canned food, Lasker plunged into political advertising, forever changing the way political candidates are publicized.
Autoren-Porträt von John A. Morello
JOHN A. MORELLO is a History Professor in the Department of General Education at DeVry Institute of Technology, Addison, Illinois.Bibliographische Angaben
- Autor: John A. Morello
- Altersempfehlung: Ab 7 Jahre
- 2001, 1. Auflage, 128 Seiten, Englisch
- Verlag: Bloomsbury Publishing Inc
- ISBN-10: 0313075263
- ISBN-13: 9780313075261
- Erscheinungsdatum: 30.04.2001
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 6.63 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Selling the President, 1920"
Schreiben Sie einen Kommentar zu "Selling the President, 1920".
Kommentar verfassen