Selling Today: Partnering to Create Value, Global Edition (PDF)
Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and...
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For courses in Sales and Personal Selling.
Selling Today: Partnering to Create Value helps students understand the value of developing their personal selling skills by exposing them to a careful integration of personal selling academic theory and real-world applications. And with the largest number of learn by doing materials available in any personal selling text, Manning/Ahearne/Reece offers instructors a variety of teaching tools to strengthen the learning process. As the developed nations of the world transition from a production focus to a sales-and-service focus, this edition prepares students to succeed as members of a new generation of businesspeople.
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- Autoren: Gerald Manning , Michael Ahearne , Barry L Reece
- 2015, 13. Auflage, 552 Seiten, Englisch
- Verlag: PEARSON HIGHER EDUCATION
- ISBN-10: 1292065249
- ISBN-13: 9781292065243
- Erscheinungsdatum: 23.01.2015
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- Dateiformat: PDF
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