Setting Agendas in Cultural Markets (ePub)
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This book draws on agenda setting theory to examine how cultural organizations relate to media in order to increase their visibility, valence, and eventually build their public image. Most organizations have a keen interest in their symbolic presence, as their media visibility influences public knowledge, perceptions and even behaviors. Diminished public funding, in combination with the global proliferation of cultural entities, creates a competitive environment, leading to a transformation of cultural industries. The book ultimately asks: if an organization becomes symbolically prominent, in what ways is the public influenced, both in terms of perceptions as well as behaviors?
Philemon Bantimaroudis is a Professor in the Department of Cultural Technology and Communication at the University of the Aegean, Greece. He holds a Ph.D. from the University of Texas at Austin, U.S.A. (1999). He was a Visiting Professor at Northern Michigan University, U.S.A. (1999-2000), the University of Cyprus (2012-2013) and an Academic Visitor at Cambridge Judge Business School, University of Cambridge, U.K. (2008). His research interests include media and culture, political and international communication.
- Autor: Philemon Bantimaroudis
- 2017, 186 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1317371011
- ISBN-13: 9781317371014
- Erscheinungsdatum: 28.04.2017
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- Dateiformat: ePub
- Größe: 0.92 MB
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