Sherman's Supply Chain Challenge (ePub)
Stopping the Retailer from Overcharging for Soda
(Sprache: Englisch)
This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems...
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This new case study challenges students to identify the optimal pricing strategy to maximize profitability for both a soda manufacturer and its exclusive distributor: a price strategy that will resolve excess capacity and inventory problems caused by higher-than-necessary retail prices. Crystallizing realistic pricing challenges faced by companies in many industries and markets, this case study offers exceptional value to both students and practitioners. Author: Chuck Munson, Washington State University.
Autoren-Porträt von Chuck Munson
Chuck Munson is a tenured Full Professor of Operations Management at Washington State University. His Ph.D. and MSBA in operations management, as well as his BSBA summa cum laude in finance, are from Washington University in St. Louis. He also worked for three years as a financial analyst for Contel Telephone Corporation. For two years, he served as Associate Dean for Graduate Programs in Business at Washington State.
Munson serves as a senior editor for Production and Operations Management, and he serves on the editorial review board of four other journals. He has published more than 20 articles in multiple journals, including Production and Operations Management, Decision Sciences, Naval Research Logistics, IIE Transactions, European Journal of Operational Research, Journal of the Operational Research Society, Annals of Operations Research, European Journal of Information Systems, Interfaces, Business Horizons, and International Journal of Procurement Management. His major awards include being a Founding Board Member of the Washington State University President's Teaching Academy (2004); winning the WSU College of Business Outstanding Service Award (2009 and 2013), Research Award (2004), and Teaching Award (2001); and being named the WSU MBA Professor of the Year (2000 and 2008).
Bibliographische Angaben
- Autor: Chuck Munson
- 2013, 1. Auflage, Englisch
- Verlag: Pearson ITP
- ISBN-10: 0133758125
- ISBN-13: 9780133758122
- Erscheinungsdatum: 11.09.2013
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
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Sprache:
Englisch
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