Small Business Marketing (ePub)

Certainly, have you ever wondered how to use marketingstrategies to promote your business. This is a doubt for manyentrepreneurs, after all, there are thousands of tools available.And for small businesses, where resources are more limited,the challenges of marketing are much higher. With this in view,the internet comes in as a cost-effective solution and efficientfor micro and small businesses who want to increase thevisibility of your business. The internet is no longer somethingnew. Daily, we make use of e-mail, we access the sites, bought instores, we use social networks. However, to have itincorporated into our lives so quickly we forget sometimes thatthese users present on the internet, are also our customersand consumers. More than surfing the internet, users aredictating the rules and trends, shaping the relationship ofconsumers with the marks. Ways and strategies to attractcustomers! This is the central focus of this book. If you haveResponsibility for some company (nor that it is only you),knows very well the importance of customers. They are: thereason of existence of the business, who brings the moneyand, yet, the best source of dissemination. Henry Ford hadalready well placed: "It is the employer who pays the wages,but the customer." Well, as the person responsible for a smallbusiness, you are constantly looking for new ways to attractand retain customers. This is what makes your businessturning. Attract, retain, attract, hold…But, for that to happen weneed, more than anything else, a quality service. In this book,you will learn tips on Small Business Marketing