Social and Environmental Issues in Advertising (ePub)
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In the past few decades, attention has turned to the need to apply commercial marketing concepts, knowledge, and techniques to promote goods, services, and actions that enhance consumer well-being and social welfare through socially and environmentally responsible advertising, for example, recycling promotions. This book introduces advertising scholars and practitioners to current and diverse research that compares, contrasts, and reconciles conflicting views regarding social and environmental advertising. This book was originally published as a special issue of the International Journal of Advertising.
Sangdo Oh teaches marketing at Yonsei University, Seoul, South Korea, and has previously taught at the University of Illinois and Ulsan National Institute of Science and Technology.
- 2018, 1. Auflage, 180 Seiten, Englisch
- Herausgegeben: Sukki Yoon, Sangdo Oh
- Verlag: Taylor & Francis
- ISBN-10: 1315392526
- ISBN-13: 9781315392523
- Erscheinungsdatum: 11.10.2018
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
- Dateiformat: ePub
- Größe: 2.38 MB
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