Social Media Commerce For Dummies (PDF)

Capture customers and sales with social media commerce



Social media commerce is a booming industry. By using social
networks in the context of e-commerce transactions, brands large
and small are making their products more available and more
convenient for customers. This one-of-a-kind guide introduces you
to social media commerce and explains how you can use social media
to provide better customer service, collect payments online, and
build your customer base. Online marketing expert Marsha Collier
helps you determine where you have the best opportunity to reach
your market, which sites you should integrate with, and much
more.

* Your customers are communicating with each other via social
media; making purchasing opportunities available on social media
sites adds convenience for your customer and opens up new sales
opportunities

* This step-by-step guide explains social media commerce and
shows what you can accomplish

* Helps you determine the sites where your business should have a
presence

* Demonstrates how customers can help promote your brand as they
recommend products and services to others on their social
networks

* Author Marsha Collier is the undisputed expert on eBay and a
recognized authority on social media marketing

Social Media Commerce For Dummies helps you offer your
customers better service while giving them the opportunity to share
information about your product with their social media
contacts.