Social Media Optimization For Dummies (PDF)

Optimize, optimize, optimize to get the most out of your
company's social media presence

As it turns out, social media is good for a lot more than funny
cat videos, memes, and sharing what you're eating for lunch with
the world. As the social media sphere continues to grow and be
redefined, it's more important than ever to arm yourself with the
latest information on how you can use it to drive traffic to your
website, raise awareness of your brand, and promote your products
or services. If you're a marketer who has asked yourself how you
can possibly stay afloat in these newly chartered and oft
overcrowded waters, Social Media Optimization For Dummies
serves as your roadmap to smart marketing in the digital age.

So, what is Social Media Optimization (SMO), exactly?
Well, it's comprised of two closely related practices. First, SMO
refers to a set of techniques in which social media is used to
drive traffic to a website and create an interest in a product or
service. Second, SMO concerns the optimization of the social media
presence itself with the goal of building followers, increasing
engagement, and, again, generating interest in a product or
service. Each of these parts supports the other and, when the
channels are managed efficiently, enhances the other's
effectiveness. In this plain English, easy-to-follow guide, you'll
quickly discover how to apply SMO practices to your marketing plan
to accomplish those goals.

* Integrate social media into your website

* Drive traffic to your website

* Build followers and generate a buzz

* Increase engagement with customers

From integrating social media into your website to building your
social media presence to everything in between, Social Media
Optimization For Dummies points your business toward
success.