Social Media, Political Marketing and the 2016 U.S. Election (PDF)
This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. The chapters originally published as a special issue in the Journal of Political Marketing.
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This volume investigates the role and impact of social media in the 2016 U.S. election, focusing specifically on the presidential nominating contest. The chapters originally published as a special issue in the Journal of Political Marketing.
Christine B. Williams is Professor of Political Science at Bentley University, USA, and holds a MA and PhD from Indiana University, USA. She is North American Managing Editor at the Journal of Political Marketing and serves on editorial boards for several other journals. Her publications focus on political communication, specifically new and emerging technologies and e-government.
Bruce I. Newman is Professor of Marketing as well as the Wicklander Fellow in Business Ethics at DePaul University, USA. He is one of the world's leading experts in political marketing and combines an expertise in marketing and politics with his knowledge of consumer psychology and statistical applications. He is the founding editor-in-chief of the Journal of Political Marketing. He has published more than 15 books and numerous articles on the subjects of political marketing and consumer psychology.
- 2018, 1. Auflage, 220 Seiten, Englisch
- Herausgegeben: Christine B. Williams, Bruce I. Newman
- Verlag: Taylor & Francis
- ISBN-10: 1351105515
- ISBN-13: 9781351105514
- Erscheinungsdatum: 08.10.2018
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