Stakeholder Involvement in Social Marketing (PDF)
Challenges and Approaches to Engagement
(Sprache: Englisch)
This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.
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This book is the first to provide evidence-based experiences to guide stakeholder management in social marketing interventions, as well providing contemporary discussions of social marketing research.
Autoren-Porträt
Kathy Knox, Ph.D. is a research psychologist with expertise in human development, health education, social marketing, and applied health behaviour change across a range of settings. Krzysztof Kubacki is Professor of Marketing and Society at Auckland University of Technology, New Zealand. Most of his recent work focuses on the identification, trial, evaluation and critique of behaviour change programs, but Krzysztof is also interested in the intersecting roles of ethics, power and vulnerability in behaviour change and social marketing systems.
Sharyn Rundle-Thiele is director of Social Marketing, Griffith Business School and editor-in-chief of Journal of Social Marketing. Drawing on her commercial marketing background Sharyn's research focuses on applying marketing tools and techniques to change behaviour for the better.
Bibliographische Angaben
- 2020, 1. Auflage, 226 Seiten, Englisch
- Herausgegeben: Kathy Knox, Krzysztof Kubacki, Sharyn Rundle-Thiele
- Verlag: Taylor & Francis
- ISBN-10: 0429508220
- ISBN-13: 9780429508226
- Erscheinungsdatum: 25.11.2020
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 32 MB
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Sprache:
Englisch
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