Strategic Brand Licensing (PDF)
Building Brand Value through Enduring Partnerships
(Sprache: Englisch)
This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in...
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This text provides a roadmap to enable companies to leverage brand value and expand into other product categories or into different markets. Readers will understand the risks and the benefits of partnerships, how to make the most of a brand's potential in the digital platform, and how to extend a product portfolio through established brands.
Autoren-Porträt von Maria Cristina Longo, Pete Canalichio
Maria Cristina Longo is Associate Professor of Business Economics and Management at the University of Catania, Italy. She was Canon Foundation in Europe 2021 Research Fellow.Pete Canalichio is a top-tier consultant specializing in brand expansion and licensing, a TEDx speaker, an award-winning author, and a former US Navy pilot.
Bibliographische Angaben
- Autoren: Maria Cristina Longo , Pete Canalichio
- 2024, 170 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1040022693
- ISBN-13: 9781040022696
- Erscheinungsdatum: 30.04.2024
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 17 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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