Strategic Business Transformation (PDF)

Foreword. Preface. Acknowledgments. Chapter 1: Overview. Strategy and Strategic Business Transformation. Why another Book on Strategy? If Dinosaurs had Strategy Tools would they have survived? Predicting Market Transformation. What is Strategic Business Transformation? Importance of the Transformation Effect. Markets in Transformation are Recreating Themselves. Summary and Observations. Notes. Chapter 2: Strategic Business Transformation: Seven Sins to Overcome. Ignoring the New Principles of Business Transformation. Driving without a Cause. Missing Market Momentum. Ignoring the Two Orders of Value. Overlooking Transformational Servant Leadership. Mistaking Capability for Strategic Competence. Expecting Flawless Execution without a Performance Platform. Seven Sins as a Framework for Strategic Business Transformation. Summary and Observations. Notes. Chapter 3: Sin #1: Ignoring the New Principles of Business Transformation. Aligning Transformational Leadership with Corporate Strategy. Gaining Integrated Strategic Insight with Transformational Leadership. Linking Strategic Insight with Servant Leadership. Summary and Observations. Notes. Chapter 4: Sin #2: Driving without a Cause. Transformation Needs Momentum not Movement. Death of Mission; Birth of Cause. Where Do Causes Come from? Can an Organization Transform Markets without a Cause? Summary and Observations. Notes. Chapter 5: Sin #3: Missing Market Momentum. Why is Momentum in Markets Important? Measuring Momentum of Markets and Companies. What is Strategic Business Momentum? New Customers in Old Clothing. Summary and Observations. Notes. Chapter 6: Sin #4: Ignoring the Two Orders of Value. Low-order Value. Symbolic Value Propositions. Summary and Observations Notes. Chapter 7: Sin #5: Overlooking Transformational Servant Leadership... Increasing our Choices of Transformational Leaders. The Era of the Transformational Leader. What is Transformational Servant Leadership? Are Transformational Servant Leaders Born

MOHAN NAIR is Chief Innovation Officer of a health plan in the Northwest/Mountain region. He founded Emerge Inc., a transformation advisory firm, in 1993 and is the former director and president of ABC Technologies Inc. He has authored two books on cost and performance management. In 2009, the Marketing Leadership Council of the Corporate Executive Board highlighted him as a "Marketing Thought Leader."

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