Strategic Digital Transformation (PDF)

Name: Strategic Digital Transformation
Brand: Taylor & Francis
SKU: 130318101
Price: 52.00 EUR
Availability: OnlineOnly

A Results-Driven Approach (Sprache: Englisch)

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Emerging technologies are having a profound impact upon business, as individuals and organisations increasingly embrace digital technologies. This book offers results-driven solutions that successfully transform organisations into data-driven,...

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Alex Fenton is Lecturer in Digital Business at Salford Business School, UK. He has authored a wide range of academic and practitioner articles relating to digital transformation, digital business and digital marketing. He has won an array of industry and teaching awards for his practical approach to enterprise-led, experiential education.

Gordon Fletcher is Academic Unit Head at Salford Business School, UK. Gordon's research focuses on examples and experiences of digital business, culture and practice. Gordon has published work around conflict with online finance communities, economies within virtual game worlds, digital marketing and digital transformation.

Marie Griffiths is Reader and Head of the Centre for Digital Business, Salford Business School, UK. Her research focuses on the role of digital technologies and the convergence of the 'real' and digital worlds and the social influences of technology. She also writes and teaches in the fields of emerging Technologies, Security and Information Systems.