Strategic Integrated Marketing Communications (PDF)
(Sprache: Englisch)
This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how...
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This book provides a disciplined, systematic look at what is necessary to the planning and implementation of an effective Integrated Marketing Communications (IMC) programme. Throughout, attention is paid to balancing theory with practical application, how to successfully implement theory for effective communication.
Autoren-Porträt von Larry Percy
Larry Percy is a marketing and communications expert and consultant with more than 40 years' experience. He previously held posts at Copenhagen Business School, University of Pittsburgh's Katz Graduate School of Business, the University of Oxford, Luiss Business School in Rome, and the Stockholm School of Economics. He has more than 90 publications to his name, including 12 books, and has served on the editorial board of a number of academic journals.
Bibliographische Angaben
- Autor: Larry Percy
- 2023, 4. Auflage, 318 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000842886
- ISBN-13: 9781000842883
- Erscheinungsdatum: 03.03.2023
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 21 MB
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Sprache:
Englisch
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