Strategic Management (PDF)
Strategists at Work
(Sprache: Englisch)
Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations,...
sofort als Download lieferbar
eBook (pdf)
50.90 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „Strategic Management (PDF)“
Focusing on the practicalities of developing business strategy, this textbook provides an intuitive approach to developing a strategic plan. The authors share what they have learned through two decades of strategy work with a myriad of organisations, presenting theory and delivering key insights into the strategist's role.
The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy.
Visit the authors' website at strategystory.co.uk
The authors demonstrate their unique Strategy Cycle approach, which combines strategic logic (in the form of detailed plans) with the aesthetic, creative and interpretive process of bringing a strategy to life by storytelling. They examine familiar planning tools to identify where value truly lies, while introducing new ideas and methods, culminating in a simple and succinct 10-component strategy.
Visit the authors' website at strategystory.co.uk
Autoren-Porträt von Robert Macintosh, Donald Maclean, Craig Robinson
Robert MacIntosh is Pro-Vice Chancellor for the Faculty of Business and Law, Northumbria University.
Bibliographische Angaben
- Autoren: Robert Macintosh , Donald Maclean , Craig Robinson
- 2023, 2. Auflage, 264 Seiten, Englisch
- Verlag: Bloomsbury UK
- ISBN-10: 1350347612
- ISBN-13: 9781350347618
- Erscheinungsdatum: 06.04.2023
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 4.48 MB
- Mit Kopierschutz
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "Strategic Management"
Schreiben Sie einen Kommentar zu "Strategic Management".
Kommentar verfassen