Strategic Marketing Planning (ePub)
A Step-by-Step Approach
(Sprache: Englisch)
This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
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This book provides a uniquely practical approach to strategic marketing planning. Combining a comprehensive overview of theory with practice, each chapter takes the reader step by step through the strategic marketing process.
Autoren-Porträt von Karel Jan Alsem
Karel Jan Alsem is Professor of Marketing at the Hanze University of Applied Sciences in Groningen, The Netherlands. In addition, he is Assistant Professor of Marketing at the Faculty of Economics and Business at the University of Groningen, The Netherlands. He is also a consultant in branding and health care marketing. His main research interests concern strategic brand management, marketing communications, and marketing planning. Alongside a number of books, he has published papers in journals such as the International Journal of Research in Marketing, Applied Economics, and the Journal of Market Focused Management.
Bibliographische Angaben
- Autor: Karel Jan Alsem
- 2023, 2. Auflage, 478 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1000984559
- ISBN-13: 9781000984552
- Erscheinungsdatum: 01.11.2023
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 18 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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