Strategic Sport Communication (PDF)

Name: Strategic Sport Communication
Brand: Taylor & Francis
SKU: 139036355
Price: 65.80 EUR
Availability: OnlineOnly

Traditional and Transmedia Strategies for a Global Sports Market (Sprache: Englisch)

Autoren: W. Timothy Coombs , Jennifer L. Harker

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Strategic Sport Communication, W. Timothy Coombs, Jennifer L. Harker

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Authors Coombs and Harker provide step-by-step guidance on how the strategic communication process can be applied to sports communication for individual athletes, teams, and leagues, offering an ideal text for undergraduate and graduate courses in public...

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Autoren-Porträt von W. Timothy Coombs, Jennifer L. Harker

W. Timothy Coombs (Ph.D., Purdue University) is a full professor in the Department of Communication at Texas A&M University and holds the Abell Endowed Professorship in Liberal Arts. He was the 2002 recipient of the Jackson, Jackson & Wagner Behavioral Science Prize from the Public Relations Society of America and the 2013 Pathfinder Award from the Institute of Public Relations in recognition of his research contributions to the field and to the practice.

Jennifer L. Harker (Ph.D., The University of North Carolina at Chapel Hill) is an assistant professor of strategic communication in the Reed College of Media at West Virginia University. She researches sport communication, stakeholder perceptions, and media business models/product marketing.