Strategic Writing (PDF)
Multimedia Writing for Public Relations, Advertising and More
(Sprache: Englisch)
Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.
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Featuring examples of strategic writing throughout the book, this practical, multidisciplinary text takes students through the fundamental concepts, genres, and techniques of writing for strategic communicators to connect with their publics.
Autoren-Porträt von Angie Hendershot, Lisa Loewen, Charles Marsh, David W. Guth, Bonnie Poovey Short
Angie Hendershot is Professor of the Practice in the William Allen White School of Journalism and Mass Communications, University of Kansas, USA.Lisa Loewen is Lecturer in the William Allen White School of Journalism and Mass Communications, University of Kansas, USA.
Charles Marsh is Professor Emeritus of Journalism and Mass Communications at the University of Kansas. His primary areas of research involve public relations, theories of cooperation and classical rhetoric.
David W. Guth is Associate Professor Emeritus at the William Allen White School of Journalism and Mass Communications, University of Kansas. His areas of special research interest are crisis communication, political communication and public relations history.
Bonnie Poovey Short was founder of Short Solutions, an award-winning editorial and creative services firm that specialized in the healthcare field. Though now retired, she also taught at the university level and served as communications coordinator for a school district.
Bibliographische Angaben
- Autoren: Angie Hendershot , Lisa Loewen , Charles Marsh , David W. Guth , Bonnie Poovey Short
- 2024, 6. Auflage, 352 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1003846467
- ISBN-13: 9781003846468
- Erscheinungsdatum: 19.03.2024
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 23 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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