Strategies of Multinationals in Central and Eastern Europe (PDF)

Name: Strategies of Multinationals in Central and Eastern Europe
Brand: Springer-Verlag GmbH
SKU: 75763172
Price: 54.99 EUR
Availability: OnlineOnly

Innovation Systems and Embeddedness (Sprache: Englisch)

Autor: Yordanka Chobanova

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Strategies of Multinationals in Central and Eastern Europe, Yordanka Chobanova

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The focus of the study is on the larger food processing companies, which invested in Central and Eastern Europe - namely Nestlé, Unilever and InBev - and analyses the motives of investment and the entry strategies of food MNEs, outlines their contribution...

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Autoren-Porträt von Yordanka Chobanova

DR. YORDANKA CHOBANOVA has gained her PH.D. at European University Institute in Florence, Italy. She worked for ARC Fund in Sofia, Bulgaria where she was involved in the team preparing InnovationBg reports and numerous other policy studies related to the National Innovation System of Bulgaria. She is currently attaché at the Permanent Representation of the Republic of Bulgaria to the EU dealing with Structural Funds and regional development issues.