Strategisches Management (PDF)

Name: Strategisches Management
Brand: Kohlhammer Verlag
SKU: 98211337
Price: 34.99 EUR
Availability: OnlineOnly

Autoren: Hartmut Kreikebaum , Dirk Ulrich Gilbert , Michael Behnam

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Strategisches Management, Hartmut Kreikebaum, Dirk Ulrich Gilbert, Michael Behnam

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Strategic issues need to be addressed to ensure companies' successful long-term survival. This textbook provides a clear account of the specific problems and working areas involved in strategic management based on a process model. A special feature of the book is the way in which it considers the various challenges arising from globalization and awareness of companies' social responsibilities. This eighth edition has been fully revised and updated. Methods with practical relevance have been added and numerous new examples have been included.

Autoren-Porträt von Hartmut Kreikebaum, Dirk Ulrich Gilbert, Michael Behnam

The late Prof. Hartmut Kreikebaum was Academic Director of the Institute for Business Ethics at the European Business School in Hessen. Prof. Dirk Ulrich Gilbert holds the Chair of Business Administration, specializing in business ethics, at the University of Hamburg. Prof. Michael Behnam is Professor of Strategic and International Management at Suffolk University, Boston, Massachusetts.