Summary Of "Paradoxical Happiness" By Gilles Lipovetsky (UNIVERSITY SUMMARIES) / UNIVERSITY SUMMARIES (ePub)
The hyper-consumer society is the third historical stage of consumer capitalism. It is not characterized by new forms of consumption, but rather by producing, selling, communicating and...
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The hyper-consumer society is the third historical stage of consumer capitalism. It is not characterized by new forms of consumption, but rather by producing, selling, communicating and distributing. It is a new supply system. At this stage we are witnessing a restructuring of the capitalist system based on a revolution in information techniques, market globalization and financial deregulation. There are also structural changes in companies, especially in competition and supply policies. These policies are: market segmentation, product differentiation, quality policies, acceleration of new product launches, and marketing preeminence. All of them collide with Fordist principles (phase II) and create a new consumer model: HYPERCONSUMPTION. This is distinguished by the rediscovery of the customer and the move to a market dominated by demand.
- Autor: Mauricio Enrique Fau
- 2021, Englisch
- Verlag: BOOKS AND SUMMARIES BY MAURICIO FAU
- ISBN-10: 8201941837
- ISBN-13: 9798201941833
- Erscheinungsdatum: 13.12.2021
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