Sustainable Marketing Planning (PDF)

Name: Sustainable Marketing Planning
Brand: Taylor & Francis
SKU: 152819101
Price: 45.80 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autor: Neil Richardson

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Sustainable Marketing Planning, Neil Richardson

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This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans.

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Bestellnummer: 152819101

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This book provides practical insights, tools and frameworks to help readers produce tactically and strategically appropriate marketing plans.

Autoren-Porträt von Neil Richardson

Neil Richardson is an experienced marketing/business practitioner with substantial private sector experience, working for (and with) world-class companies and as a director of a social enterprise and other SMEs. Since 2005, Neil has taught Leeds Business School undergraduate, postgraduate and professional students. He now focuses on driving sustainability into the curriculum, is the lead academic in (sustainable marketing) research funding bids and supervises several doctoral tutees.