Systems Theory and Agile Brand Management (ePub)

Name: Systems Theory and Agile Brand Management
Brand: Taylor & Francis
SKU: 153890125
Price: 44.80 EUR
Availability: OnlineOnly

The Educative View of Branding (Sprache: Englisch)

Autor: Jan Lies

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This book explores the implications of Niklas Luhmann's theory of social systems for the theory and practice of agile brand management, in particular highlighting the central role of brand aesthetics and of brands as channels for mutual education between companies and consumers.

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Erscheint am 21.06.2024

Bestellnummer: 153890125

eBook (ePub) 44.80 €

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Autoren-Porträt von Jan Lies

Jan Lies is Professor of Marketing and Communication at FOM University of Applied Science, Gütersloh and Dortmund. He received his doctorate and habilitation from the University of Witten-Herdecke. He has worked for leading PR agencies. His research includes (digital) communications, change, and evolution.