Tesla's current state and brand potential. How to derive a brand meaning and create a future that inspires (PDF)
(Sprache: Englisch)
Since the creation of the first gas-powered car from Karl Benz in 1885 the technology has brought an enormous utility and prosperity for the entire humanity, but it also had a great impact on climate change. One company tried to challenge the status quo and...
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Since the creation of the first gas-powered car from Karl Benz in 1885 the technology has brought an enormous utility and prosperity for the entire humanity, but it also had a great impact on climate change. One company tried to challenge the status quo and create a new technology that would help the environment. That company is Tesla.
How did Tesla manage to build a legendary brand from scratch and why is its brand identity so successful? Ivelin Dobrev analyzes how a new business venture can create a brand that would be able to sustain, fight and in often cases win against established competition. In addition, he inspects what are the key fragments of a legendary brand in the framework created by Vincent Laurence and how it is linked to our underlying human psychology.
In this book:
- Electric vehicles;
- Teslanomics;
- Brand experience;
- Legendary brand;
- Climate change
How did Tesla manage to build a legendary brand from scratch and why is its brand identity so successful? Ivelin Dobrev analyzes how a new business venture can create a brand that would be able to sustain, fight and in often cases win against established competition. In addition, he inspects what are the key fragments of a legendary brand in the framework created by Vincent Laurence and how it is linked to our underlying human psychology.
In this book:
- Electric vehicles;
- Teslanomics;
- Brand experience;
- Legendary brand;
- Climate change
Bibliographische Angaben
- Autor: Ivelin Dobrev
- 2020, 1. Auflage, 101 Seiten, Englisch
- Verlag: GRIN Verlag
- ISBN-10: 396487261X
- ISBN-13: 9783964872616
- Erscheinungsdatum: 25.11.2020
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 8.44 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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