The Art of SXO / Design Thinking (PDF)
Placing UX Design Methods into SEO Best Practices
(Sprache: Englisch)
Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It's a holistic approach to creating websites that are not...
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Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It's a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0.
She found SXO when her focus shifted away from increasing a websites traffic and inflating its numbers, to provide real, tangible value to customers. That meant building a bulletproof SEO pipeline with measurable campaign goals that could be fulfilled by targeting high-intent organic traffic, which led to sustainable growth. Zuzanna soon realized that this is was the future of SEO - a holistic and user-centric approach that encompasses all aspects of website design and optimization.
Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators.
The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic.
You will:
- Apply SXO best practices and how it differs from tradition SEO
- Optimize websites for both search engine bots and users
- Increase a website's ranking in SERPs
- Improve a website's conversion rates
- Grow revenue from organic traffic
Autoren-Porträt von Zuzanna Krüger
¿Zuzanna Krüger is an experienced SEO professional who has worked with a variety of clients from around the globe, from small businesses to large enterprises.She found SXO when her focus shifted away from increasing a websites traffic and inflating its numbers, to provide real, tangible value to customers. That meant building a bulletproof SEO pipeline with measurable campaign goals that could be fulfilled by targeting high-intent organic traffic, which led to sustainable growth. Zuzanna soon realized that this is was the future of SEO - a holistic and user-centric approach that encompasses all aspects of website design and optimization.
Bibliographische Angaben
- Autor: Zuzanna Krüger
- 2023, 1st ed, 245 Seiten, Englisch
- Verlag: APress
- ISBN-10: 148429212X
- ISBN-13: 9781484292129
- Erscheinungsdatum: 15.05.2023
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 4.55 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
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