The Book of Business Awesome / The Book of Business UnAwesome (PDF)
(Sprache: Englisch)
UnAwesome is UnAcceptable.
The Book of Business Awesome is designed as two short
books put together--one read from the front and the other read
from the back when flipped over. Covering key business concepts
related to marketing, branding, human...
The Book of Business Awesome is designed as two short
books put together--one read from the front and the other read
from the back when flipped over. Covering key business concepts
related to marketing, branding, human...
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UnAwesome is UnAcceptable.
The Book of Business Awesome is designed as two short
books put together--one read from the front and the other read
from the back when flipped over. Covering key business concepts
related to marketing, branding, human resources, public relations,
social media, and customer service, The Book of Business
Awesome includes case studies of successful businesses that
gained exposure through being awesome and effective. This book
provides actionable tools enabling readers to apply the concepts
immediately to their own businesses. The flip side of the book,
The Book of Business UnAwesome, shares the train-wreck
stories of unsuccessful businesses and showcases what not to
do.
* Key concepts include the power of peripheral referrals and how
to create content for your "third circle"
* Explains how to re-recruiting your employees and re-court your
customers
Ensure that your business remains awesome, instead of unawesome,
and apply these awesomely effective strategies to your business
today.
The Book of Business Awesome is designed as two short
books put together--one read from the front and the other read
from the back when flipped over. Covering key business concepts
related to marketing, branding, human resources, public relations,
social media, and customer service, The Book of Business
Awesome includes case studies of successful businesses that
gained exposure through being awesome and effective. This book
provides actionable tools enabling readers to apply the concepts
immediately to their own businesses. The flip side of the book,
The Book of Business UnAwesome, shares the train-wreck
stories of unsuccessful businesses and showcases what not to
do.
* Key concepts include the power of peripheral referrals and how
to create content for your "third circle"
* Explains how to re-recruiting your employees and re-court your
customers
Ensure that your business remains awesome, instead of unawesome,
and apply these awesomely effective strategies to your business
today.
Autoren-Porträt von Scott Stratten, Alison Kramer
SCOTT STRATTEN is the President of UnMarketing.com, a company that combines efforts in viral, social, and authentic marketing. He has guided companies such as PepsiCo, Adobe, Red Cross, and Saks Fifth Avenue through the viral/social media and relationship marketing landscape. Scott was named one of the top five social media influencers in the world on Forbes.com. He has appeared on Mashable.com and CNN.com, and in the Wall Street Journal, USA Today, and Fast Company. He speaks globally on how businesses can engage better (or at all!) with their current and potential customer base using social media, viral marketing--and just plain old engaging conversation.SCOTT STRATTEN travels around the world sharing with audiences the "what not to do in business" stories we all can't get enough of. Lucky for Scott, there is never a shortage of material to draw from. He believes that 85 percent of people in the world are morons (not you,vif you buy this book).
Bibliographische Angaben
- Autoren: Scott Stratten , Alison Kramer
- 2012, 1. Auflage, 272 Seiten, Englisch
- Verlag: John Wiley & Sons
- ISBN-10: 1118315456
- ISBN-13: 9781118315453
- Erscheinungsdatum: 23.07.2012
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
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- Dateiformat: PDF
- Größe: 3.15 MB
- Mit Kopierschutz
Sprache:
Englisch
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