The Brand and Its History (PDF)
Trademarks, Branding and National Identity
(Sprache: Englisch)
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audience on the complex world of brands.
sofort als Download lieferbar
eBook (pdf)
55.00 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „The Brand and Its History (PDF)“
This book delves into the origins and evolution of trademark and branding practices in a wide range of geographical areas and periods, providing key knowledge for academics, professionals, and general audience on the complex world of brands.
Autoren-Porträt
Patricio Sáiz is Professor of Economic History in Madrid, where he conducts research on the economic effects of intellectual property rights. During the last twenty years he has overseen a significant project at the Spanish Patent and Trademark Office to analyse and study its historical documentation.Rafael Castro is Associate Professor of Economic History in Madrid. His research includes extensive work - in historical perspective - on foreign direct investments, intellectual property rights, international relations, political economy of the enterprise, and public economics.
Bibliographische Angaben
- 2022, 1. Auflage, 428 Seiten, Englisch
- Herausgegeben: Patricio Sáiz, Rafael Castro
- Verlag: Taylor & Francis
- ISBN-10: 1000549267
- ISBN-13: 9781000549263
- Erscheinungsdatum: 16.03.2022
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: PDF
- Größe: 17 MB
- Ohne Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kommentar zu "The Brand and Its History"
Schreiben Sie einen Kommentar zu "The Brand and Its History".
Kommentar verfassen