The Breakthrough Challenge (PDF)

The world's most forward-looking CEOs recognize the real
challenge facing business today: a fundamental shift in the nature
of commerce. While sustainability programs, government action, and
nonprofits are all parts of the solution, CEOs and other leaders
must focus on social, environmental, and economic benefit--not
only because it will make the world a better place, but because it
will ensure lasting profitability and success in the business
climate of tomorrow.

The Breakthrough Challenge is both an inspiring
call-to-action and a guide for this transformation, based on the
work of The B Team, a major initiative uniting leaders in
sustainability. As a founding advisor and member of The B Team,
John Elkington and Jochen Zeitz map out an agenda for change. The
most important goal for businesses must be redefining the bottom
line to account for true long-term costs throughout the supply
chain. To achieve this, leaders must rethink everything: what
counts on balance sheets, how to incentivize performance, who does
what in the C-suite, and even what inspires us. The Breakthrough
Challenge draws on over 100 exclusive interviews to show this
shift in action, sharing the pioneering work of leaders such as
Paul Polman, CEO of Unilever; Arianna Huffington, founder and CEO
of The Huffington Post; Peter Brabeck-Letmathe, chairman of
the Nestlé Group; and Linda Fisher, pioneering Chief
Sustainability Officer at DuPont, among many others.

Change-as-usual strategies are not enough to move business from
breakdowns to breakthroughs. The Breakthrough Challenge
shows leaders how to achieve a true transformation and refocus the
definition of profitability on the lasting wellbeing of people and
planet--for the lasting success of their business.