The Construction of Optimal Stated Choice Experiments / Wiley Series in Probability and Statistics (PDF)

The most comprehensive and applied discussion of stated choice
experiment constructions available

The Construction of Optimal Stated Choice Experiments provides
an accessible introduction to the construction methods needed to
create the best possible designs for use in modeling
decision-making. Many aspects of the design of a generic stated
choice experiment are independent of its area of application, and
until now there has been no single book describing these
constructions. This book begins with a brief description of the
various areas where stated choice experiments are applicable,
including marketing and health economics, transportation,
environmental resource economics, and public welfare analysis. The
authors focus on recent research results on the construction of
optimal and near-optimal choice experiments and conclude with
guidelines and insight on how to properly implement these results.
Features of the book include:

* Construction of generic stated choice experiments for the
estimation of main effects only, as well as experiments for the
estimation of main effects plus two-factor interactions

* Constructions for choice sets of any size and for attributes
with any number of levels

* A discussion of designs that contain a none option or a common
base option

* Practical techniques for the implementation of the
constructions

* Class-tested material that presents theoretical discussion of
optimal design

* Complete and extensive references to the mathematical and
statistical literature for the constructions

* Exercise sets in most chapters, which reinforce the
understanding of the presented material

The Construction of Optimal Stated Choice Experiments serves as
an invaluable reference guide for applied statisticians and
practitioners in the areas of marketing, health economics,
transport, and environmental evaluation. It is also ideal as a
supplemental text for courses in the design of experiments,
decision support systems, and choice models. A companion web site
is available for readers to access web-based software that can be
used to implement the constructions described in the book.