The Creative Business Guide to Marketing: Selling and Branding Design, Advertising, Interactive, and Editorial Services (ePub)
(Sprache: Englisch)
The go-to guide on how to market a creative organization, why it is important, and what techniques work.
Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult...
Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult...
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The go-to guide on how to market a creative organization, why it is important, and what techniques work.
Marketing influences the success of creative services businesses more than any other issue: bad luck, insufficient funding, difficult clients, and weak employees all pale by comparison. Old standbysword of mouth, referrals, and occasional promotionsare inadequate in today's competitive environment. Whether focused on design, advertising, interactive, editorial, or public relations, all creatives need this know-how book for marketing their business.
Autoren-Porträt von Cameron S. Foote
Cameron S. Foote is the president of Creative Business, a Boston-based business-information resource for the design community. He is the author of The Business Side of Creativity, The Creative Business Guide to Running a Graphic Design Business and The Creative Business Guide to Marketing.
Bibliographische Angaben
- Autor: Cameron S. Foote
- 2011, 224 Seiten, Englisch
- Verlag: W. W. Norton & Company
- ISBN-10: 0393733785
- ISBN-13: 9780393733785
- Erscheinungsdatum: 14.11.2011
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 0.37 MB
- Mit Kopierschutz
Sprache:
Englisch
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