The Culturally Customized Web Site (ePub)
(Sprache: Englisch)
Does the appeal and attractiveness of a website's design vary depending on the nationality of the consumer using it? The answer, based on the authors' research, is a resounding YES. The authors reveal that the key factors driving this phenomenon are the...
sofort als Download lieferbar
eBook (ePub)
60.70 €
- Lastschrift, Kreditkarte, Paypal, Rechnung
- Kostenloser tolino webreader
Produktdetails
Produktinformationen zu „The Culturally Customized Web Site (ePub)“
Does the appeal and attractiveness of a website's design vary depending on the nationality of the consumer using it? The answer, based on the authors' research, is a resounding YES. The authors reveal that the key factors driving this phenomenon are the cultural tendencies that exist within countries. The implications to corporations and institutions that want to draw customers of various nationalities to their websites (and keep them there) are obvious. This book provides a step-by-step, theoretically sound, hands-on approach that goes beyond website translation and localization, to a new standard of cultural customization. Both specific recommendations and broad guidelines on how websites can be culturally customized to appeal to specific nationalities are included, and are illustated by examples from companies like such as Dell, Amazon, Gap.
Autoren-Porträt von Nitish Singh, Arun Pereira
Nitish Singh, Arun Perepson
Bibliographische Angaben
- Autoren: Nitish Singh , Arun Pereira
- 2005, 176 Seiten, Englisch
- Verlag: Taylor & Francis
- ISBN-10: 1136358528
- ISBN-13: 9781136358524
- Erscheinungsdatum: 18.04.2005
Abhängig von Bildschirmgröße und eingestellter Schriftgröße kann die Seitenzahl auf Ihrem Lesegerät variieren.
eBook Informationen
- Dateiformat: ePub
- Größe: 8.38 MB
- Mit Kopierschutz
- Vorlesefunktion
Sprache:
Englisch
Kopierschutz
Dieses eBook können Sie uneingeschränkt auf allen Geräten der tolino Familie lesen. Zum Lesen auf sonstigen eReadern und am PC benötigen Sie eine Adobe ID.
Kommentar zu "The Culturally Customized Web Site"
Schreiben Sie einen Kommentar zu "The Culturally Customized Web Site".
Kommentar verfassen