The Darker Side of Social Media (ePub)

Name: The Darker Side of Social Media
Brand: Taylor & Francis
SKU: 153412218
Price: 49.40 EUR
Availability: OnlineOnly

Consumer Psychology and Mental Health (Sprache: Englisch)

Schreiben Sie einen Kommentar zu "The Darker Side of Social Media".

Merken

The Darker Side of Social Media takes a research-based approach to examining problematic issues and outcomes that are related with social media use by consumers. The researchers rely on psychology theory to help explain or predict problematic online...

Mehr zum Inhalt Autorenporträt Video

Erscheint am 07.06.2024

Bestellnummer: 153412218

eBook (ePub) 49.40 €

Download vorbestellen

Lastschrift, Kreditkarte, Paypal, Rechnung
Kostenloser tolino webreader

Produktdetails

Produktbeschreibung
Autorenporträt
eBook Hilfe
Biblio. Angaben / Produktdetails

Produktinformationen zu „The Darker Side of Social Media (ePub)“

The Darker Side of Social Media takes a research-based approach to examining problematic issues and outcomes that are related with social media use by consumers. The researchers rely on psychology theory to help explain or predict problematic online behavior within the social media landscape through the lens of mental health.

Autoren-Porträt

Angeline Close Scheinbaum (Ph.D., The University of Georgia) is the Dan Duncan Endowed Professor of Sports Marketing and Associate Professor of Marketing at Clemson University, South Carolina, in the Wilbur O. & Ann Powers College of Business. She is an author of Advertising & Integrated Brand Promotion (2022), editor of The Dark Side of Social Media: A Consumer Psychology Perspective (2018), editor of Online Consumer Behavior: Theory and Research in Social Media, Advertising and E-tail (2012), and co-editor of Consumer Behavior Knowledge for Effective Sports and Event Marketing (2011).