The Digitization of Healthcare (PDF)
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Combining conceptual, pragmatic and operational approaches, this edited collection addresses the demand for knowledge and understanding of IT in the healthcare sector. With new technology outbreaks, our vision of healthcare has been drastically changed, switching from a 'traditional' path to a digitalized one. Providing an overview of the role of IT in the healthcare sector, The Digitization of Healthcare illustrates the potential benefits and challenges for all those involved in delivering care to the patient. The incursion of IT has disrupted the value chain and changed business models for companies working in the health sector, and also raised ethical issues and new paradigms about delivering care. This book illustrates the rise of patient empowerment through the development of patient communities such as PatientLikeMe, and medical collaborate platforms such as DockCheck, thus providing a necessary tool to patients, caregivers and academics alike.
Anne-Françoise Audrain-Pontevia is Professor of Marketing at Écoles des Sciences de la Gestion, Université du Québec à Montréal, Canada (ESG-UQAM). Her research concentrates on relationship marketing with a secondary focus on healthcare and e-health management. Her research appears in numerous academic marketing journals and international conferences, and she regularly serves as a reviewer for major academic journals.
William Menvielle is an Associate Professor in Marketing at the University of Quebec at Three-Rivers, Canada. He has published chapters, articles, conference papers and books with his research focused around online consumer behaviour. He received funds from the University of Quebec Network (FODAR) and grants from Fonds de recherche du Québec - Société et culture (FRQSC).
- 2017, 1st ed. 2017, 454 Seiten, Englisch
- Herausgegeben: Loick Menvielle, Anne-Françoise Audrain-Pontevia, William Menvielle
- Verlag: Palgrave Macmillan
- ISBN-10: 1349951730
- ISBN-13: 9781349951734
- Erscheinungsdatum: 11.08.2017
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- Größe: 12 MB
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