The disposable paper business sector in relation to market segmentation (PDF)

Name: The disposable paper business sector in relation to market segmentation
Brand: GRIN Verlag
SKU: 37485661
Price: 5.99 EUR
Availability: OnlineOnly

(Sprache: Englisch)

Autor: Miriam Mennen

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The disposable paper business sector in relation to market segmentation, Miriam Mennen

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Essay from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 82 % - A, University of Sunderland, course: Strategic Marketing, language: English, abstract: In the following, the reader will be provided with an overview of the disposable paper industry. Due to the scope of study, the author will put limitations and take the German market into consideration, which to some extent has a certain level of generalisablity for the Western society. The author will concentrate on latest trends and future tendencies of the industry by relating it to the current marketing issue of market segmentation.